Liz Scherer's samples of work

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Website, posters, brochure & more for a community’s hiking trails

Website logo design and collaterals for a tech startup

CMS site and newsletter for a news organization

Full size and mini websites, graphics and collaterals for clinical trials

Miscellaneous work as Iridess

Logo, website, mobile demos and collaterals for a mobile app startup

Other media

See a Venn of Liz's skills

MartinLogan Audiophile brochure

View the MartinLogan MonoRay Speaker brochure

This was done in collaboration with audiophile husband Jonathan Foulkes for the MartinLogan Forum as an April Fool’s joke in 2019. The high production values of the brochure, along with sufficiently believable material has successfully fooled many MartinLogan owners to inquire about this new product, including attempts to place orders at dealers. The marketing team at MartinLogan was impressed.

Website and printed materials for the trails of Big Canoe

See the live site: bigcanoetrails.com

To address the need for a comprehensive and easy to use online resource for residents and visitors to access and enjoy the trail system in Big Canoe, I created the site from scratch on the Squarespace platform. I wrote all the copy and provided the vast majority of the images. I designed the brochure in Adobe Illustrator and Adobe InDesign, and keep updating it as needed and having it printed at a print shop for the Big Canoe community.

I also created and update the 43 inch square posters for the kiosks at the parks, 9 parks in total.

In addition, I design informational all-weather signs, such as one that incorporates a piece of a mid 1800s sawmill gear. I used a stock image of such machinery and edited it in Adobe Photoshop for the sign, composed the wording and provided a QR code that links to the article I wrote about the mill ruins.

As head of the 50+ person volunteer group that builds, maintains and enhances the 25+ miles of trails in Big Canoe, I have set up a system of tracking the work done by the team using Squarespace forms and Google Forms, which populate Google Sheets. These sheets are embedded in a Squarespace page that updates every 5 minutes so the Director of Operations and the General Manager of Big Canoe have the information accessible at any time.

Work done for Evenroute

I designed the logo for their product and created the product’s configuration pages in Bootstrap with extensive CSS customization. I also put together their website and all the artwork on it, evenroute.com, created a large collection of Facebook ads, as well as icons email ads, technical diagrams and even artwork for a wraparound mug.

Work done for other clients of my company, Iridess

Many of the websites over the years were set up using the Squarespace platform that has an easy online editor so clients can update their sites on their own and not depend on me.

Among the services I offer clients are:

Assist in finding a good domain name, and set the DNS records correctly
Set up the organization’s custom email
Create the client’s website, collaborating with them on copy and images
Customize the CSS as needed to deliver a website that delights their customers
Set up their newsletter templates so they are appealing, clear and engaging
Design their logos if requested, and produce graphic materials as needed, in keeping with their design sensibility
Train them on updating their sites and sending newsletters, educate them on best practices

Webmaster for a news publication, Smoke Signals

Migrated 2 decades of assets to a modern BloxCMS platform.
Set up the website layout and customized content blocks.
Trained and oversee staff on uploading assets.
I also upload the monthly digital edition of the newspaper directly via FTP.
Primary tools I use are Adobe Dreamweaver and Adobe Acrobat Pro.
Set up the weekly newsletter.

Websites and mobile demos for AutoCruitment:

These websites are examples of sites I set up for AutoCruitment’s client clinical trials. The client provided some photographs or artwork and I incorporated it into graphical elements suitable for the web. Then I set up the mini websites in Squarespace. Mobile demos were done in Adobe Illustrator. My medical background and experience in life sciences came in handy for many of the projects. Also, for versions that were translated to other languages, my fluency in French and Spanish was useful.

I also set up some of the mini-sites directly on AutoCruitment’s server using lightweight HTML and CSS with no JavaScript. Reproductions of the sites can be seen here on my server:

The Primrose Study

The Engage-11 Study

Another project for AutoCruitment

Website done from scratch in WordPress for creatine screening research institution, starting with the client's photos of children, and then creating custom banners for each page. Created the illustrations across the website too.